"Deserve"

So we were supposed to count how many times we heard the word deserve in commercials, on tv and in life in general.  

Now let's be honest we weren't really going to go home and get a piece of paper and tally everything down, but I definitely did.  I was watching tv when I heard someone say deserve and it just clicked in my head, so I got a piece of paper and every time I heard deserve I would tally it down.  Grand total?   48

Also, give me a break I had the flu all weekend so all I could do is lay around and watch tv.

Example of a commercial with the word deserve:

http://www.youtube.com/user/progressive#p/c/88208CF704D9427A/1/HTS0cE831e4

Everyone deserves everything right?